Who We Are
The Ambassador Theatre Group (ATG) is the global leader in live theatre. We own and operate 40 theatrical venues, are an internationally-recognized award-winning theatre producer and run a market-leading theatre ticketing business.
Alongside the Lyric, our theatre portfolio includes a number of landmark venues in superb locations – each with their own story. Through our investment and improvement program, we aim to offer an unparalleled experience to our customers.
Put simply, Making Theatre Magic is what we do.
As a key-part of our corporate philosophy we are seeking to develop strategic partnerships with major corporations to mutual benefit. We are able to offer bespoke, unrivalled and unique brand-exposure and sales-and-marketing platforms which are designed to:
– enhance your brand presence and reputation
– drive revenue for your business
– provide demonstrable ROI
Opportunities range from Name-in-Title sponsorship across our portfolio of theatres to the delivery of truly unique entertainment and hospitality for you or your clients to much more. Our aim is to create tailored packages that truly meet our partners’ business needs.
Broadway is the New York experience. Our venue, the Lyric, is the biggest on Broadway. At ATG, more than 1.5m people pass through the doors of our venues every day – and each year up to 800,000 of them come right on in to enjoy a show. Partnership with the Lyric offers an outstanding opportunity to place your brand front-and-center in the minds of huge numbers of international and domestic tourists and New York residents. It’s an opportunity not to be missed.
If an association with the Lyric Theatre, or with the wider ATG portfolio, is of interest to your business – or simply to find out more – please contact:
Director of Partnerships
Ambassador Theatre Group
+44 (0) 1483 545 855
Ticket Envelope Sponsor: VOSS Water